Basil Tweedy - Professional Creator & Producer

The Challenge:

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Basil Tweedy is an established photographer, videographer, producer, and DJ with a growing portfolio of high-level creative work. His next step was clear: connect directly with managers, producers, and major decision-makers in music, entertainment, and film. While his talent and reputation were strong, visibility in the right circles was limited. Cold outreach was inconsistent, and organic growth alone wasn’t opening the right doors.

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The Solution:

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OnTrail partnered with Basil to launch a targeted outreach system focused on visibility and connection with top industry players. We started with a clear audience strategy and then built a system to deliver consistent exposure and automated follow-ups.

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Here’s what we implemented:

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• Extremely targeted Google Ads campaigns based on keyword intent and industry role targeting

• AI-powered outreach to managers, producers, and entertainment executives

• Automated follow-up sequences to increase response rates and meeting conversions

• Custom landing page highlighting Basil’s work and call-to-action

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The Results:

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• 10% increase in Instagram following from targeted, high-value traffic

• 7 meetings set with industry executives in music, film, and entertainment

• Less time spent on outreach, more focus on creative work

• Increased inbound interest and long-term opportunities in motion

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Industry Access:

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Since launch, Basil has gained direct access to the people who matter most. With smart systems running in the background, his work is getting in front of the right eyes without slowing down his creative momentum.