Jackrabbit Rentals - Drive Your Way
Established in 2021 by two avid car enthusiasts, Jackrabbit Rentals is a premier car rental company that operates in the San Diego area.
The Challenge:
Jack Rabbit Rentals, a fast-growing local car rental company, was struggling to keep up with lead volume. Between Facebook ads, referrals, and organic inquiries, potential customers were falling through the cracks. Inquiries went unanswered, bookings lacked follow-up, and without a centralized system, the team was overwhelmed. Growth stalled, and scaling further felt impossible without adding headcount.
The Solution:
OnTrail overhauled Jack Rabbit’s lead management process from the ground up. We implemented a fully automated customer journey designed to respond instantly, qualify leads, and drive bookings without human effort.
Here’s what we built:
- Automated responses to Facebook and Instagram leads within seconds
- Smart lead routing to the appropriate rental agent
- Follow-ups and reminders sent via SMS and email
- A centralized inbox consolidating all customer conversations
- A self-booking experience that dynamically reflected vehicle availability
To top it off, we deployed an AI agent trained to handle FAQs, upsell premium add-ons, manage deposits, and act as a 24/7 rental concierge.
Results:
- 85% reduction in average response time
- 5x increase in bookings from social channels
- 2x higher conversion rate on paid ads
- 80% decrease in time spent on manual lead management
- Dramatically improved customer experience and brand perception
Revenue Boost:
Within 90 days, Jack Rabbit Rentals saw a 3.5x increase in monthly revenue. They closed their highest-grossing month to date all without hiring a single additional employee.
"OnTrail helped us set up a lead system that actually works - site, forms, follow-ups, everything. Now we’ve tripled our monthly revenue, and I’m not chasing people down all day. It’s all smoother. Feels like we finally caught up to the times.”